"The new activation fee is characteristic of a company desperate for more revenue"

"Peloton achieved its first revenue growth (0.2 percent YoY) since its fiscal quarter that ended on December 21, 2021. The company still reported a loss of $30.5 million; although, that's an improvement from a year ago, when it lost $241.8 million."

arstechnica.com/gadgets/2024/08/peloton-announces-95-used-equipment-activation-fee/